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Our Services & Facilities

QUALITATIVE RESEARCH

The value of Qualitative research aims to gain consumers’ perceptions, insights and their rationale towards a particular topic from the interactive discussions with target consumers.

QUANTITATIVE RESEARCH

Quantitative research aims to provide statistical findings from conducting studies with larger-scale sample sizes. Often, it is used to substantiate the findings from Qualitative research.

FOCUS GROUP FACILITY

Cyras Research is equipped with its own group facilities for focus group discussion

CALL CENTRE FACILITY

Cyras Research manages 20 CATI stations from its Kuala Lumpur, Malaysia office – allowing for hands-on monitoring and management of all telephone interviewers.

Focus Group discussion

Qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members

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Call Centre

A telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the interviewer to educate the respondents on the importance of timely and accurate data. The software is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant. It is used in B2B services and corporate sales.

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Testimonials

  • Rozana, MSCMS,CYBERJAYA

    "A QUICK RESPOND AND ATTENTIVE PARTNER"

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About Cyras

We are the most competitive market research agency with more than 20 years experience

Keep in Touch

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  +603.9212 3030/ 6016.2155708
 F-05-02, Starparc Point,
Jalan Taman Ibukota,
Setapak,
53300 Kuala Lumpur
Malaysia

Latest News

Focus Group discussion

Qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and...

Retail Mapping

Map your data for any country in the world: where available use demographic, address, zip code,...

Call Centre

A telephone surveying technique in which the interviewer follows a script provided by a software application....

Centre test location (CLT)

Product marketing tests performed in controlled environments, contrary to home-user tests, which take place where the...

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Recent Projects

  • Call Centre
  • Centre Test Location
  • Focus Group Discussion
  • Retail Mapping Quantitative

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